Founding Designer

Verified Equity

Fort disclosed this range. It shows where the number comes from, not a valuation or a guarantee of your grant.

What Verified Equity means

0.1% - 0.75%

Salary$150K – $260K

LocationSan Francisco, CA · New York, NY

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Company Description

Fort is a San Francisco-based wearables company building a premium health tracking device for people who want to keep their bodies strong and capable for life. Our product helps people understand their training, recovery, and progress in a way that feels clear, useful, and motivating. We care about building something that feels refined, human, and deeply useful: part health companion, part beautiful consumer object, part new ritual for strength and longevity. We're a small founding team of former Tesla engineers building across hardware, software, health, and consumer brand.

Founder background

Small founding team of former Tesla engineers building across hardware, software, health, and consumer brand.

Traction

Building first device: a screenless, beautifully designed wearable around strength, recovery, and physical capability. Early stage — product in development.

Fort is hiring a Founding Designer to define how Fort looks, feels, and communicates across product, brand, and growth. You'll shape the visual and product experience of a premium wearable for strength and health, focusing on the app with opportunities to oversee creative across product marketing, social, email, packaging, and community. You'll be empowered with the best tools, a design-focused environment, and resources to work with or hire others into the design team at Fort. The design bar should feel like premium apparel, boutique wellness, and modern health brands — rather than traditional fitness tech.

Requirements

5+ years of experience in product, mobile, or brand design
Exceptional portfolio with strong taste, clear thinking, and polished execution
Experience designing for premium consumer, wellness, fitness, fashion, beauty, health, hardware, lifestyle, or hospitality brands
Strong product UI instincts, especially around making data, progress, and health insights feel clear and motivating
Ability to design growth surfaces that convert without feeling loud, cheap, or generic
Excellent typography, layout, hierarchy, visual storytelling, and art direction

Nice to Haves

Experience with 3D renders, on-wrist visuals, lifestyle scenes, animations, packaging moments, and launch creative
A genuine interest in health, strength, longevity, aesthetics, and consumer products