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Fort

Seed Stage

Premium wearable for strength and health tracking

Founder Background

Small founding team of former Tesla engineers building across hardware, software, health, and consumer brand.

Traction

Building first device: a screenless, beautifully designed wearable around strength, recovery, and physical capability. Early stage — product in development.

Founding Designer

Equity
0.1% – 0.75%
Salary $150K – $260K
Location san-francisconew-york

About Fort

Fort is a San Francisco-based wearables company building a premium health tracking device for people who want to keep their bodies strong and capable for life. Our product helps people understand their training, recovery, and progress in a way that feels clear, useful, and motivating. We care about building something that feels refined, human, and deeply useful: part health companion, part beautiful consumer object, part new ritual for strength and longevity. We're a small founding team of former Tesla engineers building across hardware, software, health, and consumer brand.

About the Role

Fort is hiring a Founding Designer to define how Fort looks, feels, and communicates across product, brand, and growth. You'll shape the visual and product experience of a premium wearable for strength and health, focusing on the app with opportunities to oversee creative across product marketing, social, email, packaging, and community. You'll be empowered with the best tools, a design-focused environment, and resources to work with or hire others into the design team at Fort. The design bar should feel like premium apparel, boutique wellness, and modern health brands — rather than traditional fitness tech.

Requirements

  • 5+ years of experience in product, mobile, or brand design
  • Exceptional portfolio with strong taste, clear thinking, and polished execution
  • Experience designing for premium consumer, wellness, fitness, fashion, beauty, health, hardware, lifestyle, or hospitality brands
  • Strong product UI instincts, especially around making data, progress, and health insights feel clear and motivating
  • Ability to design growth surfaces that convert without feeling loud, cheap, or generic
  • Excellent typography, layout, hierarchy, visual storytelling, and art direction

Nice to Haves

  • Experience with 3D renders, on-wrist visuals, lifestyle scenes, animations, packaging moments, and launch creative
  • A genuine interest in health, strength, longevity, aesthetics, and consumer products

Benefits

  • High equity
  • Low politics
  • Full ownership — your fingerprint will be all over the product and the company

Compensation Details

$150K-$260K + 0.10%-0.75% equity. SF preferred, NY possible.

Keywords

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About the job

Location San Francisco, CA
Work policy Hybrid
Equity at different valuations:
$50M$50K – $375K
$100M$100K – $750K
$1B$1.0M – $7.5M
$5B$5.0M – $37.5M
$10B$10.0M – $75.0M
Assumes no dilution. Real value depends on future rounds.

Tech Stack

Figma
Fort logo

Fort

Consumer

Fort is a San Francisco-based wearables company building a premium health tracking device for people who want to keep their bodies strong and capable for life. Our product helps people understand their training, recovery, and progress in a way that feels clear, useful, and motivating. We care about building something that feels refined, human, and deeply useful: part health companion, part beautiful consumer object, part new ritual for strength and longevity. We're a small founding team of former Tesla engineers building across hardware, software, health, and consumer brand.

Team size 1-5
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